YOPE x meadows
On rainy, windy autumn days it is a relief to imagine better weather. Remember the amazing energy of summertime? Just think back to the sweet, warm air, the scent of flowers in bloom, bees buzzing by... Speaking of which, did you see any bees in the city last summer? Neither did we. That’s because bees are quickly becoming the next endangered species. See, bees don’t find concrete jungles or plant life grown with pesticides and chemical fertilisers to be very hospitable. And if bees disappear, so will everything else: no pollination means no edible plants, no plants means no animals. Incidentally, the first person to make the link between bees and life on Earth was Albert Einstein, and we all know he was no dummy.
We decided to do something about the bee shortage and help our customers join YOPE in, you know, helping save the world. How? By doing what we do best: making a great, natural product range dedicated to the fight for rescuing bee habitats, and then devoting part of our profits to a charity that’s making a difference.